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Roc Skincare Partners with Sarah Jessica Parker to Launch The Roc Look Forward Project

The Sex and the City star serves as the voice of the campaign to inspire women to turn their focus from ‘anxiety about aging’ to ‘joy about living.’

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By: Lianna Albrizio

Associate Editor

Roc Skincare, a leading clinically-proven skincare brand, has created the Roc #LookForwardProject, an initiative to celebrate the power of optimism and its scientifically-backed impact on long-term health and wellbeing.    Actress, Roc user and optimist Sarah Jessica Parker serves as the voice of the campaign to inspire women to turn their focus from “anxiety about aging” to “joy about living.” The Roc Look Forward Project is anchored by the launch of an online resource hub featuring new...

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